Month: February 2017

Evolution of donor recognition

Here at Brook Recognition, we’ve analyzed where donor recognition has been and what the future has in store. We know that there’s so much more it should be than what we’ve seen in the past – the opportunity is there to utilize donor recognition as an effective tool that is beneficial for everyone.

An individual interacting with a digital donor wall screen.

Over the past 30 years, we’ve seen a dramatic evolution in donor recognition. And, given the incredible advances in technology we’ve seen in every aspect of our lives, it’s only natural that there has been an impact on the donor recognition industry.

Future of donor recognition is about changing the way you thank donors

The world of fundraising, philanthropy, and donor recognition has changed. Understanding what motivates donors to give has helped us uncover the key to successful campaigns. How donors are thanked, and communicated with, are very motivating factors for giving. Until recently, donor recognition has been viewed as a way to say ‘thank you’ to your generous […]

Why should fundraising organizations consider installing a donor recognition display – and what impact does the installation of a donor recognition display have on future donations

In our experience, we’ve found that a significant amount of the stress generated on any project is getting it started. The planning process can be a difficult time – especially if you or your organization is relatively new to it. We’re going to help you make this as smooth as possible.

It seems to be a near-universal that budgeting always comes with a substantial amount of uneasiness. Whether it’s a household budget, a personal budget, or a project budget, there are elements that are simply uncomfortable.

Dalhousie University donor wall

Dalhousie University is internationally known as one of North America’s most welcoming universities. Founded in 1818, Dalhousie is one of the oldest universities, attracting more than 18,200 students around the world. The university blends world-class academic programs with leading-edge research.

Regina General Hospital

Recognized as the best investment in healthcare for Southern Saskatchewan, the Hospitals of Regina Foundation’s forward thinking clearly demonstrates The Recognition Paradigm Shift. They truly understand and have maximized the power of refreshing their donor recognition system, increasing their donations, and motivating new donors to give.

donor wall

A functional work of art to showcase a Université’s almost 200 year heritage, while honouring the contributors to their success…

The world of fundraising, philanthropy, and recognition has changed. Understanding what motivates donors has helped us uncover a key part of this evolution – and, while, how a donor is recognized for their contribution is a very motivating factor for giving, it is no longer the only purpose for a donor recognition display. This, in essence, is the Paradigm Shift. Until recently, donor recognition was simply an art installation that followed a fundraising campaign, or commemorated a gift. Today, it is a much bigger part of the strategy that enables you to reach your donation goals.

Obviously, if a donor is interested in making a solid contribution…