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Donor retention is a costly problem in many organizations, avoid the pitfall. The number one pitfall that affects long-term fundraising is poor donor retention. This frequently leads organizations to take on an even bigger challenge – attracting additional new donors. The fact is, these efforts cost significantly more than a properly-executed retention plan. Studies have shown […]

Here is the problem. Donor retention is a big issue for many non-profits. In fact, according to the 2017 Fundraising Effectiveness Survey, from 2015 to 2016 the average retention rate was only 45%. Understanding the retention rates of your donors is crucial. Take a look at how your rates compare to previous years. Looking exclusively […]

Updating your donor wall Donor recognition displays have always been a valued method of thanking those who have contributed to your cause. Many early displays were typically oak and brass boards that listed the names of donors. Times have changed. The need to thank your donors is as important as ever, but what motivates donors […]

donor wall location

Planning the right location for your Donor Recognition A prospective donor could be walking into your facility at any moment. They could really be anyone in your community. Ensuring your story is visible could be the difference between a donation and moving on. Imagine a prospective donor walks into your hospital to visit a family […]

An all-too-common issue that affects long-term fundraising is poor donor retention. This frequently leads organizations to take on an even bigger challenge – attracting additional new donors.  The fact is, these efforts cost significantly more than a properly-executed retention plan. Studies have shown the retention rate for new, first-time donors is 22.9%, while the rate […]

An understanding of what motivates the next generation of donors to give can provide fundraisers with key insights into how to attract their donation dollars. Their Perspective The practice is called “giving while living,” and it has dramatically altered the world of philanthropy. According to media site Big Think (1), new billionaires like Mark Zuckerberg, […]

The field of donor relations and gift stewardship has grown and changed. This is partly due to the changing demographics of today’s highly-informed philanthropists and related, their keen interest in the impact of their donations. Donor relations is the art of cultivating interactive relationships with donors for the purpose of enhancing retention, increasing the value […]

Having a ‘culture of philanthropy’ refers to your organization’s attitude toward philanthropy and fundraising. As a charitable organization, or an institution that’s funded by a charitable organization, it’s essential that your culture includes and embraces philanthropy. Organizations that do this typically understand three key things: These organizations are also keenly aware that their philanthropic culture […]

Criteria for weighting RFP content and Responses The following suggestions for content and weighting should be considered when issuing an RFP for a suitable partner to assist you with your donor recognition strategy. Company Overview – 10% What type of company are they and what is the experience level of the key players who will be working with you? […]

Evolution of donor recognition

Here at Brook Recognition, we’ve analyzed where donor recognition has been and what the future has in store. We know that there’s so much more it should be than what we’ve seen in the past – the opportunity is there to utilize donor recognition as an effective tool that is beneficial for everyone.