Donor recognition strategy Donor recognition strategy

Enhancing Success by Embracing Change

We’re here to help you capitalize on The Recognition Paradigm Shift.

Obviously, if a donor is interested in making a solid contribution, they feel strongly about the cause. Maybe it’s something close to their heart; or an initiative that’s touched them or their families. Or perhaps, they simply want to make their community that much better. We can all relate to this. Chipping in to help feels good; and it is important to know that what we’re doing is making a difference. So, it’s no surprise that 98% of donors want to know about the impact of their gifts. This makes showcasing the campaign story even more important. Communicating with your donors through the donor recognition display engages new donors, and motivates existing donors to give more. And how they are recognized for their contributions will affect the levels of their donations.

Organizations have found donation increases from 10-20% associated with the recognition display. The right recognition strategy not only honours donors, but communicates with them. It can open up opportunities that have not previously existed, and allow you to capitalize on your donor recognition investment. It creates and enhances the sense of contribution and achievement donors feel, and acknowledges the difference they are making. This becomes part of their legacy. Something they, and their families, can look upon with pride for years to come.


Our Approach to Strategy

Here at Brook Recognition, we see ourselves as part of your team – partners who are focused on achieving a common goal. To us, this is a fundamental part in creating the right donor experience strategy to achieve your goals.


Listening and learning about the needs of your organization.


Together, we identify the objectives we need to address.


As a team, we work together to develop the right strategy to reach your goals.

Our Approach to Donor Experience

Providing the ultimate donor experience requires an in-depth understanding of who your donors are. And knowing your donors will enable you to gain valuable insights into their expectations of your organization. Developing donor personas and journey maps are essential in creating that rewarding experience.

Donor Personas

Developing a donor persona helps you understand who is giving to your organization and what’s motivating their support. You can then use this as a foundation to craft a meaningful, relevant and rewarding donor experience. It will enable you to go beyond demographics and truly understand what’s important to your donors.

Journey Mapping

Aims to chart the interactions and touchpoints of your donors. Mapping a donor's journey will allow your team to understand where your donors experience your organization. Knowing where your donors are today, will tell you where you and your team need to be tomorrow. Donor recognition is no longer about a simple thank you, but an organization's ability to steward donors at all touchpoints.


Improve donor retention rates by improving your overall donor experience.


Rather than simply thanking, start recognizing your donors in a way they’ll appreciate.


Foster deep meaningful relationships with all of your donors – not just a select few.

Gift Range Calculator

Understanding what it will take to reach your fundraising goals is an important part of the planning process. So, this chart can be a pretty handy feature. This will give you an idea of the levels of gifts required to make your campaign a success – a helpful tool when developing a strategy.

Goal Amount:
Gift Range No. Gifts No. Prospects Subtotal Cumulative Total Cumulative %
0.00 1.00 5.00 0.00 0.00 25%
0.00 1.00 5.00 0.00 0.00 40%
0.00 2.00 10.00 0.00 0.00 60%
0.00 2.00 10.00 0.00 0.00 75%
0.00 3.00 15.00 0.00 0.00 90%
0.00 4.00 20.00 0.00 0.00 100%
0.00 6.00 30.00 0.00 0.00 112%
0.00 8.00 40.00 0.00 0.00 120%
0.00 10.00 50.00 0.00 0.00 125%
0.00 12.00 60.00 0.00 0.00 128%
TOTAL 49 245   0.00  

Let’s Chat

We’d love to hear about the fundraising initiatives you have on the horizon. And we’d be happy to discuss how our donor recognition strategies can help you reach your campaign goals.