The world of fundraising, philanthropy, and donor recognition has changed. Understanding what motivates donors to give has helped us uncover the key to successful campaigns. How donors are thanked, and communicated with, are very motivating factors for giving.
Planning the right location for your Donor Recognition A prospective donor could be walking into your facility at any moment. They could really be anyone in your community. Ensuring your story is visible could be the difference between a donation and moving on. Imagine a prospective donor walks into your hospital to visit a […]READ MORE
An all-too-common issue that affects long-term fundraising is poor donor retention. This frequently leads organizations to take on an even bigger challenge – attracting additional new donors. The fact is, these efforts cost significantly more than a properly-executed retention plan. Studies have shown the retention rate for new, first-time donors is 22.9%, while the rate […]READ MORE
An understanding of what motivates the next generation of donors to give can provide fundraisers with key insights into how to attract their donation dollars. Their Perspective The practice is called “giving while living,” and it has dramatically altered the world of philanthropy. According to media site Big Think (1), new billionaires like Mark Zuckerberg, […]READ MORE
The field of donor relations and gift stewardship has grown and changed. This is partly due to the changing demographics of today’s highly-informed philanthropists and related, their keen interest in the impact of their donations. Donor relations is the art of cultivating interactive relationships with donors for the purpose of enhancing retention, increasing the value […]READ MORE
Having a ‘culture of philanthropy’ refers to your organization’s attitude toward philanthropy and fundraising. As a charitable organization, or an institution that’s funded by a charitable organization, it’s essential that your culture includes and embraces philanthropy. Organizations that do this typically understand three key things: The value of organizational culture. The importance of philanthropy. The […]READ MORE